I have never purchased a single thing from woot.com, and I don’t know if I ever will, but I go there often. Why? Because they have one of the most amusing sales tactics I’ve been near. They try their best to sell their one item of the day with character and style. It almost always goes for humor and of those times it nearly always succeeds (though to varying degrees).
For example, here is their opening pitch for the 10 keyboards for $18 sale (Tuesday 2/06/07 (sold out)):
Right now you’re probably wondering, “What in the name of Christopher Sholes would I want with ten Kensington 64362 Keyboards?” We’ll grant that it’s a legitimate question…. [link added]
But here’s an even better question: what are we supposed to do with hundreds of these Godforsaken things? If ten seems useless and excessive, what about five hundred? A thousand? And every one takes up crucial warehouse space that could be occupied by more exciting electronic gizmahickeys. We know we don’t want them. But you people are weird, so maybe you might.
Do I want to buy those keyboards now? No. That is insane. But it sure is gonna get me to go back again to see how they try to make the sale next time.