Pleasure Supply: a Lunch Box for Men

One of the joys of living in Japan is finding everyday things with slight twists. For example in the grocery store I found this lunch box.

Let’s go over why this is awesome.
1) Let’s start with the obvious. It’s a “Men’s Lunch Box.” Sorry ladies, you may not place and transport your foods within this.

I’m not sure what makes it a men’s lunch box, I’m guessing the size has something to do with it. But where does that leave the ladies in Japan who have large appetites?

2) It is called “Pleasure Supply.” And I think that is all that needs to be said about that.

3) It carries this description (in English) “The simple form makes a beautiful and practical lunch box. You can have full realization of its high quality, use by use.” The vast majority of Japanese people won’t be able to understand the English here. But let’s ignore that. “Full realization of its quality,” but only “use by use.” …How many uses before the realization is full? I can’t wait to find out!