Sir Richard Branson along with Vice President Al Gore and some other unnamed (because no one loves them) people have offered up a $25 million dollar reward. What do you need to do to cash in? Invent a way to suck CO2 out of the air. Why? Well, Sir Richard said that:
The plot is often that no one believes the threat until it is almost too late and then the superhero steps in to save the day. Well, today we have a threat, we still have to convince many people that the threat is indeed urgent and real. We have no superhero, we have only our ingenuity to fall back on.
It seems an unlikely that anyone will win the “Virgin Challenge” (not to be confused with plots of 1970’s B-Movies or 2000’s A-Movies). But the great thing about this is that it keeps people thinking about climate change, and the reality that by 2100 the Earth could be nearly fifty degrees warmer on average1. People need to keep making the environment and issue, because it seems insanely easy for people to forget about it. People also need to see that this is a serious and urgent issue. That is what this prize is really accomplishing, if it can also create some sort of CO2 vacuum, then so much the better.
And just so you don’t think Sir Richard, the head honcho of Virgin, is fooling around— you should know that he has also pledged that for the next ten years all the profits from his travel companies will go to fighting global warming.
1 “Study Sees Earth’s Temperature Soaring by 2100.” Dunham, Will. Reuters